Usability Testing

Usability testing is a method of evaluating how easy a website is to use by having representative users perform specific tasks on the site. The goal of usability testing is to identify any problems with the website and to make recommendations for improvements that will make the site more user-friendly.

The usability testing process usually involves the following steps:

Define the goals of the usability testing: Determine what you want to learn from the usability testing and what specific tasks you want users to perform on the site.

Choose the participants: Select representative users who will be performing the tasks. It’s important to choose participants who are similar to the target audience for the website.

Prepare the testing environment: Set up the testing environment so that it is conducive to collecting useful data. This may include setting up a usability lab or using remote testing software.

Conduct the usability testing: Have the participants perform the tasks you have defined, and observe them as they use the website. Take notes on any difficulties or issues they encounter.

Analyze the data: Review the notes and any other data collected during the usability testing to identify any problems with the website.

Make recommendations for improvement: Based on the findings from the usability testing, make recommendations for changes or improvements to the website.

Implement the recommendations: Incorporate the recommended changes into the website design.

Re-test: After making the changes, it’s a good idea to conduct another round of usability testing to ensure that the changes have improved the user experience.

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    Business Planning Execution

    A good website adds value faster than it adds cost to your business. We ensure that your customers have the best experience on whatever device they are using.

    Project management

    Our project management process is quite efficient and user-friendly. We will send you an email or Asana update when we are done to let you know if we need anything else. This response can take up to 24 hours.

    Business Planning & Strategy

    We are more comfortable discussing the requirements and goals with you before you buy our service. It gives us the chance to ask questions and get to know you a little more. We noticed that good communication is the key factor in a great solution.

    We know how to manage your business globally

    When we open a website, the first thing we notice is its web design. This can cause viewers to stay on or leave the site.

    Business Solutions

    Marketing Plans,
    Strategic Planning,
    Competitor Analysis and Pitch Deck,
    Project Management,

    Market strategy

    Brand Identity Design, Website UI design,
    Infographics & Presentation Design,
    Email Template Design, Digital Creative Design, Keyword Research

    To keep things organized and efficient, each client will have special attention from one main source of contact, a Project Specialist through whom all communication flows.

    Social media audit
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    Tailored social media content calendars

    Creative marketing strategy gets more business success

    This ensures that there is always someone moving things forward, and available to the client. Creative, development, and other staff will accompany the Project Specialist to meetings as needed, for presentation or input.

    A creative marketing strategy is a plan for promoting and positioning a new website in a way that sets it apart from competitors and attracts the target audience. Here are some key elements that can be included in a creative marketing strategy for a new website:

    Identify the target audience: Determine who the website is for, and what their needs and interests are. This will help you create marketing messages that will resonate with them.

    Define the brand identity: Develop a clear brand personality and messaging that reflects the values and unique selling points of the website.

    Create a content marketing plan: Develop a plan for creating and promoting valuable, relevant, and consistent content that will attract and retain the target audience.

    Utilize social media: Leverage social media platforms to reach and engage with the target audience, and to drive traffic to the website.

    Use email marketing: Build an email list and send regular newsletters or promotional emails to subscribers to keep them informed and engaged.

    Implement search engine optimization (SEO): Optimize the website and its content for search engines to improve its visibility in search results.

    Consider paid advertising: Consider using paid advertising channels such as Google AdWords or social media ads to reach a wider audience.

    Analyze and measure results: Use tools such as Google Analytics to track the performance of the marketing efforts, and make adjustments as needed based on the data.

    Discover Creative Strategy

    All activities are streamlined to make things as simple and straightforward for the client as possible.

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