Digital marketing team

I was wondering what minimum resources you need to up and run a digital agency. Here is a list of the main resources that can build a digital marketing team successful. ABCs of digital agency maintenance needs a strong team. Then, as a team leader/owner, you can breathe easily. Build dynamic teams to work in a fast-paced environment delivering solutions that address the information technology needs of human service providers. A great resource is an always curious, highly collaborative, result-oriented individual who is not afraid to jump into new territory. I know you maybe laugh at me, but joking aside, a team of four members can manage a digital agency from any part of the world. All kinds of website design, development, and promotion activities.

1. Marketing Technology Manager

If you want to achieve amazing digital transformation, you need an experienced marketing technology manager. He must know cutting-edge solutions. He can work with highly skilled front-end and back-end developers and his application architects. Today’s digital world is full of sophisticated business requirements. A manager is able to lead and influence a team like a true business leader. He needs to be a strong communicator between technology and business teams.

Key Knowledge, Skills, and ability:

  • A manager is accountable for developing and maintaining project schedules, issues lists, status reports, and meeting agendas with action items.
  • He undertakes project tasks that require business analysis, quality assurance, and testing.
  • He has a good understanding of SDLC and agile methodologies.
  • He documents everything, follows up on important actions, and takes decisions from meetings.
  • A project manager role needs excellent written and verbal communication skills, including listening and the ability to explain complex ideas and technologies.
  • Excellent customer service is his main focus and he shows the best professionalism in all steps of the business.
  • A manager needs a solid understanding of marketing technology solutions and marketing data models
  • Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC)
  • Experience with Scarm Agile Framework
  • Expert knowledge of Content Management Systems (Drupal, WordPress) and W3C Web standards.
  • Ability to troubleshoot website issues in a fast-paced environment
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills
  • Hands-on with Linux / Ubuntu, Bitbucket, JIRA, and Confluence. As well as implement and design modern infrastructure with AWS, Azure, Mongo, and SQL.
  • Solid understanding of agile management and collaboration tools, as well as project management tools, such as MS Project/ Asana.
  • Proficiency in all office applications (Outlook, Word, Excel, PowerPoint) and project management tools (i.e. Basecamp) and related collaboration programs (Teams,, etc)
  • Scrum experience is a must. (project planning, resourcing, evaluating, talking to stakeholders), Knowledgeable in techniques to fill in gaps in the scrum
  • Setup internal review sessions between the technical team and UX team to review mockups Work with data
  • Write the Project Requirements Document (PRD)
  • Replaces Business Requirements Doc, Functional Requirements Specification, & Configuration Guide
  • Write File Interface Agreements
  • Consult/Support Technical Architect on data mapping
  • Product Lifecycle Management (PLM) and change management experience are a plus

2. Full Stack PHP Developer

Key Knowledge, Skills, and ability:

  • Expert understanding of the LAMP stack
  • Design software solutions
  • Code, implement, and deploy software solutions
  • Debug and troubleshoot software
  • Triage and fix bugs in the software
  • PHP, MySQL
  • HTML5, JavaScript
  • Must have expertise in designing & developing RESTful API
  • Adhere to company coding standards
  • Perform other related duties as assigned
  • A passion for delivering interesting software solutions to human problems
  • Knowledge of the Drupal 8/9 CMS, including module and theme layer, and ability to create pragmatic custom technology solutions founded on Drupal best practice
  • Knowledge of Git
  • Excellent time management, problem-solving, and communication skills
  • Familiarity with object-oriented PHP programming, including common design patterns
  • Comfortable with reading API documentation and integrating with external APIs and systems
  • Perform a mix of maintenance, enhancements, and new development as required
  • Hands-on experience in architecting, designing, and implementing backend API Web Services using Laravel.
  • Strong knowledge of Drupal Core APIs such as Cache API, Configuration API, Entity API, Form API, JavaScript API, Block API, and Plugin API.
  • Should be good at Drupal Core concepts like Services and Dependency Injection, Routing System, and Event Subscriber.
  • Should be good at using Drush and composer.
  • Should have experience in Git/SVN version controls.
  • Proficiency in PHP programming and experience in developing custom modules is a must.
  • Should have experience in payment gateway integration and eCommerce website development.
  • Should be proficient in MySQL and other relational databases.
  • Experience with. Acquia, Pantheon,
  • Experience with GCP, AWS, Azure
  • Performed in the roles of teaching or mentoring
  • Worked with large teams on large projects, including multisite setup
  • Served as a lead on past development projects
  • Experience with the MVC PHP frameworks Symfony or Laravel.
  • Experience with Magento
  • In-depth understanding of MVC design patterns and framework

3. WordPress Developer

You need a WordPress Developer who can take the responsibility for both back-end and front-end development, including creating WordPress themes and plugins. He can make the Invision comps into Elementor pages, the right way.

Key Knowledge, Skills, and ability:

  • This position requires a combination of programming skills and aesthetics
  • The candidate should have a strong understanding of industry trends and content management systems
  • 5+ years of professional experience in web development
  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
  • Experience building user interfaces for websites and/or web applications
  • Experience designing and developing responsive design websites, with experience in Elementor & WooCommerce a strong advantage
  • Comfortable working with debugging tools like Firebug, Chrome inspector, etc
  • Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
  • Ability to convert comprehensive layouts and wireframes into working HTML pages
  • Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
  • Proficient understanding of code versioning tools
  • Experience with Shopify and WooCommerce is a strong advantage
  • Experience with system architecture or leading a software team is a strong advantage
  • Full-time availability is a strong advantage
  • Knowledge of code versioning tools including Git, Mercurial, and SVN.

4. User Interface Designer

Key Knowledge, Skills, and ability:

  • Advanced JavaScript including command of design patterns for JavaScript application development
  • Expert level HTML5, CSS3 and use of design libraries such as BootStrap Advanced knowledge of JavaScript application libraries such as backbone.js, marionette.js, and require.js
  • Knowledge of interactive JavaScript libraries such as D3.js, HighCharts,
  • Experience with JavaScript frameworks and libraries: i.e. Angular, React, Vue, Next, Gatsby, Node.js, et
  • Reactjs
  • JavaScript
  • jQuery
  • Responsive Web Design
  • UX
  • Adobe Creative (Adobe XDand/Or Photoshop) or FIGMA
  • Knowledge of ITIL Processes
  • ITIL V3 Foundation (beneficial) or comparable knowledge
  • Design and develop front-end web applications using the chosen web framework.
  • Optimize applications for a better user experience
  • Develop visually appealing front-end website architecture, including translating designer mock-ups & wireframes into front-end code
  • Ensure high-quality graphic standards and brand consistency
  • Design and develop user interface testing
  • Understanding of layout aesthetic
  • Experience working with debugging tools such as Chrome Inspector and Firebug.
  • Cross-browser compatibility
  • Web User Interface Design (UI)
  • Security Principles
  • Object-Oriented Design
  • Web Services (REST/SOAP)
  • Knowledge of SCSS is considered a plus
  • Advanced Knowledge of Adobe Photoshop
  • Knowledge of Angular and Angular Material frameworks is considered a plus.
  • Designs, creates, tests, and maintains software and web-based applications and content solutions to satisfy customer requirements
  • Designs and develops visually pleasing, content-rich, user-friendly interfaces with intuitive navigation
  • Familiarity with extracting implementation measurements and interaction requirements from designs (from Figma, in our case)
  • Experience working with and developing design systems is a plus
  • Technical understanding of big data concepts, cloud technologies such as AWS

5. Creative Strategist

He is a self-sufficient idea-maker. He can look at things from a creative angle and tell a compelling story. The person must be a team player – he can communicate his unique ideas to designers, art directors, producers, and clients. The main task of this person is to organize the strategist. He has strong time management skills and the ability to use industry data for delivering top-performing concepts. In nutshell, he will generate high-quality ad concepts for the clients. For that, he will conduct preliminary research on the audience and he will monitor the creative trends.

In conclusion, the most important goal of any marketing agency is to deliver quality service to its customers. For all types of services, you need a great strategy. It is easy to start a new agency, but for great success, you just need a great team and excellent tools.

By Beauty Infotech

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