WordPress is a free and open-source content management system (CMS) written in PHP. It works with a MySQL or MariaDB database. WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS), and online stores.
SEO stands for Search engine optimization. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets traffic from organic results rather than paid traffic.
Digital marketing is a marketing method that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Digital platforms are part of our everyday life. As people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent. It allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email-based advertising.
Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to consumer terminal, through digital networks. By employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books you can reach more customers.
The digital marketing strategy is the assessment of specific goals that are achievable through online channels. Digital marketing planning has three main stages: Opportunity, Strategy, and Action. As a marketer, you decide how to run your campaigns based on the 4 “P”s. (Product, Price, Promotion, and Place).
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
An advertising agency often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client’s products or services, or an outside firm.
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch.
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page.
A brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s good or service from those of other sellers.
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation (usually with a logo), and contact information such as street addresses, telephone number(s), fax number, e-mail addresses, and website.
A gift card also known as a gift certificate or gift voucher is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses.
Online shopping is a form of electronic commerce that allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers.
A forum is a virtual community. It is a social network of individuals who connect through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services.
A webmaster does website monitoring. It is the process of testing and verifying that end-users can interact with a website or web application as expected. Website monitoring is often used by businesses to ensure website uptime, performance, and functionality are as expected.
Drupal is a free and open-source web content management system (CMS) written in PHP and distributed under the GNU General Public License. Drupal provides an open-source back-end framework for at least 14% of the top 10,000 websites worldwide and 1.2% of the top 10 million websites – ranging from personal blogs to corporate, political, and government sites.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users.